Client Challenge
A leading trade association, serving a diverse membership base, faced mounting pressure to help its members adapt to emerging technologies like Generative AI. With limited internal resources for delivering cutting-edge technology education, the association needed an external partner to provide actionable, unbiased insights on automation, AI, and digital marketing.
Our Approach
- Delivered a plain-language keynote and workshops on Generative AI, ChatGPT applications, and AI automation, tailored to the needs of the association’s varied members.
- Designed interactive frameworks for mapping workflows and identifying automation opportunities.
- Facilitated hands-on exercises where members applied GenAI tools to real-world marketing and operational challenges.
- Provided practical pilot planning templates, enabling participants to draft actionable transformation blueprints on the spot.
How We Helped
- Built members’ confidence in adopting AI tools by breaking down complex topics into simple, actionable steps.
- Equipped members to spot inefficiencies and create starter AI automation plans.
- Delivered vendor-neutral guidance, fostering trust and enabling members to explore AI without sales pressure.
Result and Impact
92%
satisfaction rate
Attendees rated sessions as highly valuable and relevant via post-event surveys.
82%
developed pilot plans
Participants created actionable blueprints to automate at least one manual process.
95%
planned GenAI adoption within 6 months
Members reported intent to integrate AI tools into marketing or operations.
